Marketing Information Of Slip Safe Australia Essay

Marketing Information Of Slip Safe Australia - Essay Example   The product is available in different colors such as and dark gray. The backing materials of the product include color bound stainless steel and zinc aluminum (Slip Safe Australia, 2015a).   Customers  The organization mainly deals with other business locations. The major consumers of the product are the tile shops, health care locations, old age care locations, shopping malls, residential apartments and hotels and restaurants such as Blue Nursing Service, Tweed Heads & Kingscliffe, John Flynn Hospital, and Grand Mercure Hotel. The product is highly considered by various local councils. A number of schools, clubs, pubs and swimming pool locations also prefer to utilize the Safety Plates and Step Edges product of the organization (Slip Safe Australia, 2015b). Competitors  The market of Australia possesses a number of slip prevention service organizations that have increased the competition for the Safety Plates and Step Edges product line of the organization. The competitors within the market include Anti Slip, General Staircase and Stair Care.   There are few stair designing companies which are also providing stair nosing facility such as OzStairs. The price competition is very high within the industry as most of the leading players are providing competitive prices. In this scenario, Safety Plates and Step Edges of Slip Safe can be considered to be higher priced which restricts the organization to achieve a competitive position (Riazi, et al., 2012).